Does the British media frame public opinion Essay

Does the British media frame public opinion - Essay Example Journalists prefer to deliver news from a certain angle in which the public is going to accept. They target public expectation on a particular issue that is rising in that society. Journalists know that when people receive information that favors their culture and the society, they consider that information true. These societies love to hear news that revolves around them positively. Any information that describe their way of living is considered false and will never be accepted by anyone in that society even if it is a true story. However, journalists try their best to deliver reports at an angle they know will favor their audience. Journalists from the other wing tend to report the same information but in a very different angle that they know that the audience they are, targeting will accept the information. This process is called framing in media. Framing is the act of selecting features of a perceived reality and making them salient in the text of communication with the aim of pr omoting problem definition and evaluation1. Generally, framing involves selection and salience8. Many reporters use this idea in most of their information that they deliver to the public. Media frames much of the public opinions to ensure they give the right information that the public is expecting from the media news. What the media does here is that, it draws public attention to particular topics and later the journalists select the topics that they know what the public is thinking. Media organizes the events and issues they want to present and the audience are the one to interpret the information in those events. British media has used this criterion in much of their news. This media has been framing public opinion to ensure that they give acceptable information in the news they broadcast to their audiences. Mass media are the technologies used to reach audience through mass communication. There are very many types of mass media although it is divided into two i.e. the old media and the new media. Television, radio, and newspapers represent the old media. On the other hand, new media came to existence due to the improved technologies in the mass communication sector. They include Twitter, Blogs, Facebook, You Tube, and Google. The public uses each of these media differently. Each individual chooses the media to use depending on the information they are searching. All these categories of mass media are useful in Britain. They are used to deliver information to the public through many ways. Political advertisements in Britain have been banned in all television channels and radio stations5. This was put in place when Communication Act 2003 was written. None of the radio stations and TV channels was allowed to make any advertisement that was political. Political advertisements are those advertisements that are more for campaigning rather than other information. Their main aim is to influence people concerning a particular party matters. ASA is responsible for r egulating all advertisements that are made in radio stations and TV channels. Although they can regulate these advertisements, they have a limit at which they cannot go further. ASA has written a notice to all political parties informing them that they should follow the rules that have been put in place. Political advertisers are supposed to be guided by rules that are in CAP Code. These principles states that all advertisements made must have a responsibility to both the consumers and the society. Newton and Brynnin noted that, â€Å"Television has major effects on the decision that people in the public make†. This is evidenced during election s when the candidates are having debates live in the television channels. Many people who watch those debates are swayed by what they hear from these political candidates. Many people are not desired on whom they are going to vote but when they watch the debates, most of them desired on their favorite candidate to vote for. This was ev idenced when Gordon brown, David Cameron, and Nick Clegg were

Flight Research Paper Example | Topics and Well Written Essays - 1500 words

Flight - Research Paper Example The disappointment leads to few people being trained as pilots and even some changing their pilot careers. This paper will discuss the factors that lead to a shortage in the number of pilots in the airline industry. The paper will also offer probable measures that would rectify the solution if implemented. The main reason why  everyone  works is because they want to get salaries. Salaries are the motivation factor for people to work or to desire to join a certain career. The pilot career is among the best white color jobs, but the salaries offered are quite disappointing (Bachman 1). One expects that being in the pilot career; they will receive the best salaries as compared to being in other careers. The technicality in the job also calls for attractive salaries. However, the starting salaries of pilots are very low. Although the salaries may differ depending on the airline, on average, the starting salaries are very low. The educational efforts that one inputs do not match the salary that is provided. This fact keeps away the people who would be willing to train as pilots. Other careers that are in the same level as the pilot career such as medicine and architecture are well paying. The bright students will opt to study medicine and architecture rather that piloting since they expect to have better salaries from the start. Most airlines have failed to address the problem claiming that raising the salaries will lead to increasing travel costs for passengers. However, failing to address one problem has caused bigger problems such as delayed flights that chase away customers (Bachman 1). Most customers would prefer paying more rather than having delays. It is, therefore, necessary that airline managers should address the problem since it will have a double gain. Customer’s loyalty will be build and at the same time, the issue of pilot shortage will be curbed. Their salaries determine the lifestyles that people of a certain